Varna Rent-a-Car — brand identity and website redesign

  • Professional Service

  • Guaranteed Quality

  • Large Selection of Vehicles

Role

  • UX Designer
  • UI Designer
  • Identity Designer

Deliverables

  • UI Library
  • User Flows
  • Wireframe Designs
  • High Fidelity Responsive Design
  • Brand Identity
  • Custom Icon Set

The Wireframes

Homepage wireframe: hero with search, featured deals, unique selling points, promotions, testimonials and footer.
Vehicle page wireframe: VW Touareg with price, gallery, details, additional information and what's included.

Driving Growth with a User-Centric Website for a Rent-a-Car Service in Varna

A seamless design that boosts conversions, engages users, and enhances the car rental experience.

The Designs

Desktop homepage hero: “Rent Your Vehicle Fast and Easy” with a red Peugeot 208 and the pick-up and return search form. Mobile vehicle page for the VW Touareg, with gallery link and a discounted price from €27 a day.
Vehicle card for a VW Passat: seats, doors, transmission, AC, luggage size, and Book and Call now actions. Booking dialog asking when you would like to book the vehicle, with pick-up and return location, date and time.
Desktop vehicle details page for the VW Touareg, with the details and what’s-included lists. Mobile homepage hero in brand blue, with the pick-up and return tabs.

Understanding the Roadblocks

The client needed a modern, mobile-friendly platform to attract tourists and locals in Varna. Their old website suffered from poor usability, high bounce rates, and a confusing booking process, leading to missed opportunities.

Full desktop homepage: hero and search, most popular options, why choose Varna Rent a Car, promotions, client reviews and footer. The same homepage on mobile.
Desktop vehicle details page for the VW Touareg. The same vehicle details page on mobile.
Booking dialog open over the vehicle page: pick-up and return location, date and time, and a Proceed button.

A Design That Drives Results

Through a combination of clean design, user-friendly navigation, and mobile-first responsiveness, the new platform simplifies car selection and booking for users.

Vehicle listing page: search bar, filters for price, passengers, doors, type, transmission and extras, and a paginated list of cars.
Booking, step one: the selected VW Touareg with a price summary, and optional extras such as winter tyres, GPS navigation and extra insurance.
Booking, step two: sign in or enter new client details, choose a payment method, accept the terms and confirm.

Thank You for Exploring This Project

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